Rokkan repositions Cadillac for a new generation of consumers


For many consumers, Cadillac is a brand that appeals to those who like comfort and luxury. For some, that means older drivers. But Cadillac is more than just a smooth ride for snowbirds, and agency Rokkan is helping recreate the image of the auto retailer as the brand releases its latest crossover vehicle.

rokkan repositions cadillac for a new generation of consumers Rokkan repositions Cadillac for a new generation of consumers



Rokkan repositions Cadillac for a new generation of consumers

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