Masquerading under the bogus label ‘Palessi,’ the budget shoe company Payless tricked social media influencers in Los Angeles into paying as much as US$640 for their footwear in an elaborate publicity stunt.
See fashionistas pay as much as $640 for Payless shoes you can get for $19.99 this holiday season! (Don’t worry, we gave them their money back). Why pay more when you can Payless? #palessi #paylessRead more about Palessi at Adweek: http://ow.ly/IING30mNXtQ
Posted by Payless ShoeSource on Thursday, November 29, 2018