Troubled footwear maker Payless staged a luxury influencer event at “Palessi” where attendees paid hundreds for its “rebranded” discount-priced shoes.
Creative way to use influencers in marketing and have assets that they made into a TV commercial. Love it, @payless!#InfluencerMarketinghttps://t.co/kKkdRmabZz
— Janet Thaeler (@NewspaperGrl) November 29, 2018
Payless Opened a Fake Luxury Store, ‘Palessi.’ A commentary on the power of brand image—both positive and negative—and on the discernment—or lack thereof—among fashion influencers. https://t.co/mBKTJ0C5UK
— Patti Williams (@PattiAW) November 28, 2018
