First came the hipster mattress. Now brands are cashing in on the rest of the sleep economy.


Casper started the mattress-in-a-box craze. Now there’s Bose sleepbuds, Lunya luxury pajamas, and special Brooklinen linen.

first came the hipster mattress now brands are cashing in on the rest of the sleep economy First came the hipster mattress. Now brands are cashing in on the rest of the sleep economy.



First came the hipster mattress. Now brands are cashing in on the rest of the sleep economy.

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