Fashionistas fooled into paying fortune at bogus luxury pop-up

A budget shoe company in the United States has tricked social media influencers into paying a fortune for low-cost footwear after posing as a new luxury brand in an elaborate stunt.

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We opened a fake luxury store called Palessi to see how much fashionistas would pay for our shoes. See our experiment. Why pay more when you can Payless this holiday season? #palessi #payless

A post shared by Payless ShoeSource (@payless) on Nov 29, 2018 at 11:31am PST

https://www.instagram.com/paylessshoesource/?utm_source=ig_embed&utm_medium=loading