Amazon Pacts With Hispanic Influencers SandraCiresArt, La Capital, More For Holiday Campaign – Tubefilter


Amazon is looking to get the word out about its Spanish-language setting, which lets Spanish speakers browse the vast ecommerce hub in their native tongue, by partnering with a handful of top Hispanic influencers. For the campaign, the retail giant — alongside agency partner Reach — tapped: SandraCiresArt, a comedy creator with 8.3 million subscribers; RosyMcMichael, a beauty and lifestyle influencer signed to the Univision Creator Network with 4 million subscribers; bilingual DIY star Superholly; and cooking channel La Capital (1.9 million subscribers). The videos from the three lifestyle vloggers — each of which dropped during the first week of December — tended to be gift guides and Christmas present hauls, while La Capital shared a Christmas dinner recipe. Amazon is looking to get the word out about its Spanish-language setting, which lets Spanish speakers browse the vast ecommerce hub in their native tongue, by partnering with a handful of top Hispanic influencers.

amazon pacts with hispanic influencers sandraciresart la capital more for holiday campaign tubefilter Amazon Pacts With Hispanic Influencers SandraCiresArt, La Capital, More For Holiday Campaign   Tubefilter



Amazon Pacts With Hispanic Influencers SandraCiresArt, La Capital, More For Holiday Campaign – Tubefilter

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